AF147
New member
O director da BMW na Austrália sugere que a Audi não é premium e que a BMW só tem dois “adversários”, um vem do Japão (Lexus), o outro de Estugarda (Mercedes). Parece que a principal razão para essa dedução deve-se principalmente ao facto de a Audi não ser RWD e aos descontos por esta oferecidos.
“When you look at the statistics, we have here two competitors in Australia – one comes from Stuttgart and the other comes from Japan,”
“It is not up to me to decide who our competitor is, the customer decides. We are saying that in the premium segment, where we are and two others … premium cars have rear-wheel drive because of comfort and design.”
“The front-wheel drive you cannot design like a rear-wheel drive. Most premium cars, like a Rolls-Royce, they have rear-wheel drive. The most sportiest cars, like a Formula One, they all have rear-wheel drive. The drivers like our cars.~
“Secondly, it is also respect. A premium brand never ever does short-term actions to increase the sales. For example, offering tomorrow a $15,000 discount, because you will lose recent customers who bought the same cars for the normal price. So there is more to being a premium brand ... you cannot do short actions.”
http://www.goauto.com.au/mellor/mellor.nsf/story/29BD68AA9B6E146DCA2572F900097F05?OpenDocument
Em resposta, o representante da Audi refere que ser Premium não tem nada a ver com o o facto de ser RWD ou não, e que ser RWD também tem as suas desvantagens. Refere que cada marca reage de maneira diferente ao sucesso da outra, umas de maneira inteligente outras nem tanto. Refere também que a Audi nunca foi arrogante.
"Every manufacturer is reacting to us in different ways – smarter and less smart ways,"
"We are confident and proud of what we are doing. We are relaxed because we know we have a great future ahead of us. But we are never ever arrogant. If you ask ‘what is the difference between Audi and some other brands?’- this is a big difference.”
"Premium is innovation and as you know Audi is doing a lot of innovations. Premium is also about design, and you will agree with us that our cars have exceptionally beautiful designs, and it’s about quality and Audi’s build quality is definitely premium and setting standards. Premium is nothing to do with drivetrain – it has to do with innovation, design and quality,"
"There are always pros and cons for drivetrains and (in) certain areas of Europe and also here in Australia where there’s snow, for example, people go for quattro and would never buy a rear-drive because it has certain disadvantages under certain circumstances.”
http://www.goauto.com.au/mellor/mellor.nsf/story2/7A2C57B915B0F472CA2572FF0012F60C
“When you look at the statistics, we have here two competitors in Australia – one comes from Stuttgart and the other comes from Japan,”
“It is not up to me to decide who our competitor is, the customer decides. We are saying that in the premium segment, where we are and two others … premium cars have rear-wheel drive because of comfort and design.”
“The front-wheel drive you cannot design like a rear-wheel drive. Most premium cars, like a Rolls-Royce, they have rear-wheel drive. The most sportiest cars, like a Formula One, they all have rear-wheel drive. The drivers like our cars.~
“Secondly, it is also respect. A premium brand never ever does short-term actions to increase the sales. For example, offering tomorrow a $15,000 discount, because you will lose recent customers who bought the same cars for the normal price. So there is more to being a premium brand ... you cannot do short actions.”
http://www.goauto.com.au/mellor/mellor.nsf/story/29BD68AA9B6E146DCA2572F900097F05?OpenDocument
Em resposta, o representante da Audi refere que ser Premium não tem nada a ver com o o facto de ser RWD ou não, e que ser RWD também tem as suas desvantagens. Refere que cada marca reage de maneira diferente ao sucesso da outra, umas de maneira inteligente outras nem tanto. Refere também que a Audi nunca foi arrogante.
"Every manufacturer is reacting to us in different ways – smarter and less smart ways,"
"We are confident and proud of what we are doing. We are relaxed because we know we have a great future ahead of us. But we are never ever arrogant. If you ask ‘what is the difference between Audi and some other brands?’- this is a big difference.”
"Premium is innovation and as you know Audi is doing a lot of innovations. Premium is also about design, and you will agree with us that our cars have exceptionally beautiful designs, and it’s about quality and Audi’s build quality is definitely premium and setting standards. Premium is nothing to do with drivetrain – it has to do with innovation, design and quality,"
"There are always pros and cons for drivetrains and (in) certain areas of Europe and also here in Australia where there’s snow, for example, people go for quattro and would never buy a rear-drive because it has certain disadvantages under certain circumstances.”
http://www.goauto.com.au/mellor/mellor.nsf/story2/7A2C57B915B0F472CA2572FF0012F60C
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