citação:The New Ypsilon offers a better looking, more up-to-date style by adding a few clever touches that reflect new market trends while making the car look bigger to appeal to male drivers. The New Ypsilon comes with new petrol and diesel engines to cater for younger, more dynamic customers. These are all environmentally friendly with plenty of brio and power. The New Ypsilon is a veritable style icon for its personality and charm, now enhanced by the broadest colour palette in this segment: the very thing for the style conscious woman. The model features a truly extensive range of very different products, evidenced by no fewer than four specification levels (Argento, Oro Bianco, Oro Giallo and Platino), which will be able to satisfy premium customers of four types, each with their own tastes and needs: men, women, the young and the not so young.
The New Ypsilon aims to become the Premium B option for everyone throughout Europe since it represents the state-of-the-art in the exclusive mini field. It is designed for sophisticated customers who love to stand out in a crowd and seek satisfaction above all when using their car. And, like all the best Italian luxury products, the New Ypsilon blends outstanding style with cutting-edge technology. This winning combination is complemented by highly sophisticated good looks that give a new feel to the famous Lancia shape, perfectly matched specifications and many customisation possibilities: suffice it to say that more than 700 product options are available.
The New Ypsilon aims to become the Premium B option for everyone throughout Europe since it represents the state-of-the-art in the exclusive mini field. It is designed for sophisticated customers who love to stand out in a crowd and seek satisfaction above all when using their car. And, like all the best Italian luxury products, the New Ypsilon blends outstanding style with cutting-edge technology. This winning combination is complemented by highly sophisticated good looks that give a new feel to the famous Lancia shape, perfectly matched specifications and many customisation possibilities: suffice it to say that more than 700 product options are available.
citação:Success consolidated in time
Any car’s success is the result of a lucky break, a flash of stylistic intuition backed by research into new taste trends, emerging customer needs and projections relating to market and rival model trends. And then this complicated equation is judged by the harshest yardstick: time. True success will stand the test of time. This was never truer than for the Lancia Ypsilon, a car that has notched up sales of one and a half million in more than 20 years of life and several different incarnations (Y10, Y and Ypsilon). And more. Since the launch of the Ypsilon in 2003, the tiny flagship has achieved sales of over 200,000, with an Italian market share of 8.3% in segment B (this percentage rises to 23% for three-door cars alone: its top position is unchallenged).
Any car’s success is the result of a lucky break, a flash of stylistic intuition backed by research into new taste trends, emerging customer needs and projections relating to market and rival model trends. And then this complicated equation is judged by the harshest yardstick: time. True success will stand the test of time. This was never truer than for the Lancia Ypsilon, a car that has notched up sales of one and a half million in more than 20 years of life and several different incarnations (Y10, Y and Ypsilon). And more. Since the launch of the Ypsilon in 2003, the tiny flagship has achieved sales of over 200,000, with an Italian market share of 8.3% in segment B (this percentage rises to 23% for three-door cars alone: its top position is unchallenged).
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