Reporting from Hell:The Lamborghini Topic

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News!!!

Lamborghini wants less Audi DNA in its products

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Say what you will about the Germanification of Lamborghini; it's producing damn good cars. Audi's stake in the Raging Bull has helped move Lamborghini from a quirky, inscrutable supercar producer to a purveyor of some of the finest road-going rockets our generation has ever seen. But according to Audi pres Stephan Winkelmann, the magic number for cross pollination of the two brands is 20-percent. "In the future, we will always work together just on the hidden parts – parts that will not touch the DNA of Lamborghini," Winkelmann told Autocar.

That pronouncement by Winkelmann is an attempt to quell criticism that the Gallardo shares too many components with the Audi R8 and that the majority of parts sharing will include unseen components, like electrical, plumbing and other, smaller pieces. "We have a quality benchmark with Audi," Winkelmann said, "[Lamborghini] gets the best and fastest, and Audi gets us the cheapest."
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Sam Hubinette filming Gallardo drifting commercial for Lamborghini

He usually spends his time behind the wheel of a Dodge Charger, but recently Samuel Hübinette made an exchange for something with a lower roofline. Lamborghini asked him to take a seat in a 2009 Gallardo for the filming of a European-market commercial set on the streets of Los Angeles and Palm Springs. Blowing tire smoke for the camera is nothing new to Sam since his blue Mopar-mobile has been featured in many a BF Goodrich tire commercial. Unlike the Charger though, the Gallardo isn't quite the towering elephant. It is also equipped with all wheel drive, a feature that requires a bit more driving finesse in order to pull off an extended slide. Look for the spot to hit YouTube sometime in the not too distant future. Also follow the link to see a few more of Sam's photos from filming.
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