Reporting from Hell:The Lamborghini Topic

Leaked:

Lamborguini Lanzador


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Última edição:
Ao início fiquei um pouco sem palavras também porque esperava um carro mesmo carro, tipo o Estoque. E porque é um protótipo.

Mas depois percebi que o quiseram apresentar já muito semelhante ao próximo modelo da marca e, neste contexto, faz sentido ser mais alto e com um ligeiro desenho aSUVado, porque é o que vende! Hoje em dia já ninguém que andar de rasteirinho todos os dias!

De lado fica um pouco estranho mas é o que o mercado quer!
 
Lamborghini Lanzador
(EV concept)


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Lamborghini delays Lanzador EV to 2030, teases hybrid hypercar

But what about the future? The elephant in the room, so to speak, is of course the Lanzador, an EV SUV previewed with a concept last year that was due to go into production in 2028. The Italian marque was very up front from the beginning about the challenges of making a silent family car Lamborghini-enough to wear the badge. It seems between that and perhaps the uneven landscape around electric cars, particularly of a premium variety, Lamborghini has elected to postpone its introduction.

Lamborghini CEO Stephan Winkelmann, clarified: ‘The acceptance curve of fully electric cars is flattening and this is even more valid for expensive cars. There’s an equation saying the more expensive the car, the less willing the people are to buy fully electric. This is something which was different a couple of years ago but we all think this will change in years to come. We are holding the end of the decade as the best moment to have an additional car like the Lanzador – a new body style, new types of customers. Three hybrid cars and one electric car – the end of the decade is the right moment to have this add on.’

‘In a transition period, you need to be flexible and answer the customer,’ Commercial Director Federico Foschini added. ‘You cannot force the customer to buy despite willingness. This is the big trouble the automotive world is in today.’

‘It’s clear that at the moment our strategy was to transform the lineup. We launched three models in 18 months, something that for a company of our size is a huge effort, especially facing the technological transition. This is the first pillar. For sure the second pillar is the derivatisation – the Super Veloces, the Performantes, the STO. After, on top of the pyramid, is this few off hypercar. It’s something we’re planning and looking for in the future. We need to give priority now, renovating our three models, but it’s something that we have an idea, we have something in the future. We will surprise you, for sure.’​
 
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