“A car called Milano cannot be produced in Poland,” Urso said. “This law stipulates that you cannot give indications that mislead consumers. So a car called Milano must be produced in Italy. Otherwise, it gives a misleading indication which is not allowed under Italian law.”
At the launch of the new model, Stellantis chief executive Carlos Tavares said building both the ICE and EV versions of the Milano in
Poland as opposed to Italy as allowed it to shave off €10,000 (~$10,700) from its price that’ll start at under €30,000 (~$32,000). It will be the only Alfa Romeo built outside of Italy.
“If built in Italy, a Milano would have started from about €40,000 (~$43,000) instead of €30,000, limiting its potential on the marketplace,” Tavares told
Auto News at the new model’s launch.