Tópico Lancia

alongside Alfa Romeo and DS, immediately charges it with a great degree of responsibility, given that these brands - it was said by Tavares and Napolitano reiterated today - together with Maserati have the 'goal of increasing their profits five times, taking their weight on the group's total revenues from the current 4% to 11% in 2030.
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Isto também explica ausência de Giulietta. Teria margens muito baixas e eles agora querem produtos com margens elevadas = SUVs.
 
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[h=1]Lancia’s Upcoming Ypsilon, Aurelia, And Delta EVs To Feature Illuminated Grilles, Retro-Inspired Interiors[/h]
https://www.carscoops.com/2022/04/l...-retro-inspired-interiors/#Echobox=1649254392
 
Lancia’s Upcoming Ypsilon, Aurelia, And Delta EVs To Feature Illuminated Grilles, Retro-Inspired Interiors
Three New Models – Ypsilon, Aurelia, and Delta
Starting with the debuts, a new Lancia will be arriving every two years, with the resulting three-model range covering 50 percent of the market according to the automaker. The all-new fourth-generation Ypsilon will arrive in 2024, available in hybrid and EV variants. It will replace the current Ypsilon which despite being on sale with minimum changes since 2011 remains a best-seller in Italy.


Lancia’s first crossover will follow in 2026, reviving at the same time the historic Aurelia nameplate, which was used between 1950 and 1958 for a series of sedan, coupe, spider, and convertible models. Finally, the much anticipated reborn Lancia Delta compact hatchback will arrive in 2028. Both the Aurelia and the Delta will be exclusively offered in EV form, most likely based on Stellantis underpinnings. By 2028 Lancia confirmed it will be an EV-only brand, which means that the hybrid Ypsilon will be discontinued after four years in the market.
While we already had a good idea of the upcoming launches, Lancia’s latest press release includes the first info on design. The new models will be taking inspiration from the rich heritage of Lancia, reinterpreting iconic elements “in a modern and contemporary way”.
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Podiam ao menos ter mostrado um sketch do novo Ypsilon.
 
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Mrodrigues said:
https://www.carscoops.com/2022/05/l...on-upcoming-ypsilon-delta-and-aurelia-models/
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RESUMO:

3 carros: Y, C+ Crossover sem nome definido + Novo Delta com linhas que remetem o original
Interior dos carros inspirados em modelos históricos Gamma, Thema e Flávia

O plano estratégico da Lancia ganha ainda mais forma a partir de hoje, abrindo um novo capítulo na história da marca: a Lancia está pronta para a Europa, com a nomeação de cinco Brand Managers:
  • Paola Pichierri pela França;
  • Niccolò Biagioli para a Alemanha;
  • Francesco Colonnese para a Espanha;
  • Patrice Duclos pela Bélgica e Luxemburgo;
  • Patrick Zegwaard para l'Olanda.
E com Raffaele Russo reconfirmado para a Itália.

Esses serão os primeiros mercados para o relançamento da marca

Acredito que Portugal fique para um segunda leva, assim como os escandinavos. Assim apontam no Autopareri
 
Rosmano said:
Vamos ver no que vai dar. Se tiver sucesso acredito que suplante a DS.
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Difícil, Estão a apostar mt forte na DS. O último DS4 então, está soberbo dentro daquele registo mais para premium elegance. Em termos de perceção, acho até que está uns bons furos acima da concorrência direta alemã no segm
 
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